Zomato, Eternal

Indian food delivery platform Zomato to rebrand as 'Eternal', unveils new logo
(Reuters) -Indian food and grocery delivery platform Zomato said on Thursday it will rename the company to "Eternal" and unveiled a new logo, a move that comes more than two years after it began using the new name internally.
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The announcement sparked a wave of reactions on social media, with many users expressing confusion about whether the change would affect the Zomato food delivery platform.
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As the internet is abuzz with the rebranding, the letter clarifies that Zomato will continue to be the name of the food delivery app. The new name Eternal (formerly Zomato Ltd.) will be the parent brand and comprise all four business verticals of the group, including Zomato, BlinkIt, District, and Hyperpure.
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Deepinder Goyal, CEO, Zomato has made this announcement on his official social media handle on X by posting the formal announcement letter.
Zomato renamed ‘Eternal’, company unveils new logo
In a letter to shareholders, Deepinder Goyal said the company board has approved the name change, requesting shareholders to also support this change.
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“Zomato was an emotion” – Rebranding to ‘Eternal’ sparks social media controversy with users reacting as “eww”
Zomato's CEO Deepinder Goyal announced a rebranding to 'Eternal Ltd,' retaining the name 'Zomato' for its food delivery app.