Texas quarterback Arch Manning has declined to appear on the EA Sports College Football 26 cover, continuing his calculated NIL and brand strategy off the field.

Per EA Sports website, EA Sports College Football 26 will be available to play on Xbox Series X|S and PlayStation 5 on July 10. The MVP bundle of College Football 26 and Madden 26 allows buyers to have three-day early access, meaning those that buy the bundle would be able to play the college football video game on July 7.

Steve Sarkisian at the @HoustonTDClub says he and Arch Manning opted not to attend the photo shoot at the Rose Bowl for College Football Playoff 26. Other players and coaches were featured in leaked images. Fans had plenty of reactions to the Texas duo not joining the festivities.