According to NBA analytics, Wembanyama has become the third-most viewed player globally on social media, behind mainstays LeBron James and Stephen Curry. He generated a billion clicks during his rookie season of 2023-24, becoming the fastest to reach that level of engagement

The NBA is still exploring ways to expand its role in European basketball. Commissioner Adam Silver said Thursday that those talks with FIBA and other stakeholders will continue.

NBA commissioner Adam Silver told reporters on Thursday in Paris that the league has been exploring whether starting a league in Europe is a commercially viable option. Silver clarified that no such agreement is in place; however, the NBA sees an opportunity overseas largely due to existing leagues not fully capitalizing on the sport's popularity.

There have been many complaints about the amount of three-pointers that NBA players are taking. Apparently, the league’s commissioner has a plan.

The possibility of the NBA expanding into Europe has become an increasingly hot topic, especially with NBA Commissioner Adam Silver providing new insights during the NBA Paris Games 2025. When asked about the potential for a European-based NBA league,

On Thursday in Paris, before Victor Wembanyama dominated the first of two games between his San Antonio Spurs and the Indiana Pacers, NBA commissioner Adam Silver told reporters that the league has been looking at how to create a commercially viable league in Europe.