WhatsApp, long known for its ad-free messaging, is about to break with tradition and introduce advertisements for the first time. WhatsApp, owned by Meta, announced that ads will soon appear in the app's Updates section,

WhatsApp announced on Monday it will introduce its boldest advertising features yet, marking a significant shift for the messaging platform that has largely remained ad-free since its

WhatsApp is introducing three new advertising features in a global rollout, marking a significant step towards monetisation

Elsewhere, Google has recently been ramping up its campaign against ad blockers, blocking some users from watching YouTube videos and preventing playback. In the most recent update, the company is reportedly slowing down videos for users with ad blockers installed on their devices.

WhatsApp announced Monday it will introduce its boldest advertising features yet, marking a significant shift for the messaging platform that has largely remained ad-free since its launch.