A Utah lawmaker is seeking to prevent companies from setting prices for individuals based on their personal data, after Delta ...

Delta Air Lines is using AI to set personalized ticket prices based on your booking history, loyalty status and browsing ...

Scott Keyes argues that AI-powered dynamic pricing could introduce new complications—but could also help lower costs.

Delta Air Lines sparked controversy last week when company president Glen Hauenstein announced that the company planned to ...

Connecticut Sen. Richard Blumenthal joined forces with two other senators to write a letter to Delta Air Lines expressing ...

“Delta’s current and planned individualized pricing practices not only present data privacy concerns, but will also likely ...

About 3 percent of Delta’s domestic ticket prices are now determined by artificial intelligence (AI), with plans to raise ...

Delta’s personalized AI pricing tech is provided by travel firm Fetcherr, which also partners with Virgin Atlantic, Azul, ...

Three Democratic senators have pressed Delta Air Lines CEO Ed Bastian to answer questions about the airline's planned use of ...

Delta President Glen Hauenstein said during the carrier's Q2 earnings call this month that the airline has begun using AI to ...

Sen. Ruben Gallego led a letter to Delta asking about its new AI-driven pricing plan, which would individualize ticket prices ...